social media marketing

3 Things to Always Remember About Facebook Paid Advertising

Always test at least two versions of your ad at a time.

Always have a landing page on your site that has a call to action and corresponds with and accentuates your ad.

Always track visits, amount of clicks vs impressions, amount of money invested, and ROI.

3 Things to Always Remember About Social Media Marketing

NEVER SPAM people. Post relevant, friendly content. For example: “tips and tricks” associated with your industry and target market interests, post pictures of events that your employees have attended, and ask industry relevant and fun questions.

ALWAYS respond to people's comments, suggestion, and especially critiques. But don't get defensive or negative in your responses. Be positive and appreciative.